We are a London-based company, founded in 2011 as a blog originally, in the hopes to later release a lipstick line. We have since re-branded and are now offering lip glosses in a variety of shades, within our collection we believe that there is a shade perfect for everyone.

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Our collection is inspired by London City Life. We love lip gloss, we love fashion, we love London and we love nude palettes.

Our glosses are vegan and cruelty-free, with recyclable packaging.

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Our founder has a strong beauty background, working as a makeup artist and as a skincare expert for many years, before turning to Fashion Journalism. With this combined, we feel we have the expertise and a wealth of knowledge to bring you good quality products that you will love xoxo