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About us

We are a London-based company, founded in 2011 as a blog originally, in the hopes to later release a lipstick line. We have since re-branded and are now offering lip glosses in a variety of shades, within our collection we believe that there is a shade perfect for everyone.

Our collection is inspired by London City Life. We love lip gloss, we love fashion, we love London and we love nude palettes.

Our glosses are vegan and cruelty-free, with recyclable packaging.

Our founder has a strong beauty background, working as a makeup artist and as a skincare expert for many years, before turning to Fashion Journalism. With this combined, we feel we have the expertise and a wealth of knowledge to bring you good quality products that you will love xoxo